Sustainability

The Company and UMKM Marketing Strategy Succeeds in the Middle of a Pandemic COVID-19

The COVID-19 pandemic had an economic impact both nationally and globally. Another impact is the change in people’s consumption patterns and the decline in people’s purchasing power. One of the handling efforts undertaken by the government is to encourage increased use of domestic products. This of course must be encouraged by the development of community business units or Micro, Small and Medium Enterprises (MSMEs).

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